dentsu × frog

電通は“frog”と業務提携をしました。
“frog”は、世界11都市にスタジオを有する世界最大規模のデザインファームであり、世界中でデザインによるイノベーションを支援しています。私たちは、電通が持つコミュニケーションの力と“frog”が持つデザイン力を融合することで日本企業の事業成長とイノベーションのお手伝いを致します。

Produced by DENTSU EXPERIENCE DESIGN

ABOUT FROG

frogは、世界規模の戦略コンサルティング
およびデザインファームです。

FROM FROG CEO

Harry West
Chief Executive Officer, frog

frogは、パートナーである電通とともに、日本のマーケットに顧客体験デザインと成長戦略を提供できることを喜ばしく思います。frogは、電通と共に、最高の戦略・デザイン・テクノロジー・マーケティングコンサルティングを駆使し、 世界基準の顧客体験を日本のクライアントを通じて、お客様に提供します。

マーケットを牽引する企業は、思慮深く、印象的な顧客体験を提供することで、顧客の期待値を上昇させ続けます。マーケットで生き残り、成功するためには、お客様への顧客体験価値に対して、体系的で一貫したアプローチをする必要があります。ありきたりではない素晴らしい顧客体験は、世界クラスの企業への成長エンジンとなるのです。

frogは、グローバルなデザインと戦略を提供する企業です。私たちは、秀でた顧客体験を届けるブランド、プロダクト、サービスのシステムを構築することによって、企業や組織の大規模な変革の実現をお手伝いします。電通のコミュニケーション領域及び日本市場の知識と、frogのツール、方法、スキルが組み合わさることで、 卓越した顧客体験を通じて、競争に晒され成長を目指す日本企業に、他に類を見ない価値を提供することを可能にします。

frog is delighted to partner with Dentsu to offer customer experience design and growth strategy to the Japanese market. Together, our firms provide the best in strategy, design, technology and marketing consulting to help clients in Japan bring world class experiences to their customers.

Customer expectations continue to rise, as leading firms offer thoughtful, memorable customer experiences. In order to survive and thrive, business leaders need to take a systemic, coherent approach to their customer experience. Excellent customer experience can be a growth engine, as customers abandon poor and mediocre experiences for firms offering world class experiences.

frog is a global design and strategy firm. We work with businesses and organizations to transform them at scale by creating systems of brand, product and service that deliver distinctly better experiences. Our tools, methodologies and skills, combined with Dentsu’s marketing expertise and Japanese market knowledge, allow us to offer unique value to Japanese firms seeking to compete and grow through excellence in customer experience.

Services

  • GROWTH
    STRATEGY

    Tools and capabilities that help our clients capture value by identifying untapped opportunities in the market and converting them into meaningful strategies.

  • EXPERIENCE
    STRATEGY

    Strategy and design that choreographs interactions between people and a brand’s products and services over extended time.

  • PRODUCT AND
    SERVICE DESIGN

    The concepting, planning and engineering of products and services that connect on a functional and emotional level.

  • PRODUCT
    REALIZATION

    Helping our clients get their products to market quickly by supporting internal development and manufacturing processes.

How frog Works

  • We immerse ourselves in the now to shape tomorrow

    A global understanding of cultural nuances across boundaries and domains.

  • We put people at the center of all that we do

    End-users are active contributors to every phase of our work. This means customers, and those who operate the business.

  • We look at design and innovation through a business lens

    Go-To-Market strategies and deployment challenges are essential metrics to evaluate product and service deisgn.

  • We involve clients in the innovation process

    FROGTHINK™ innovation workshops bring the client, frogs and end-users in a cross disciplinary setting to synthesize insights, generate ideas and shape new opportunities.

  • We shape omnichannel experience ecosystems

    Customers want seamless, delightful experience across services channels and media.

  • We design and build systems & platforms

    Creating design systems and toolkits that ensure cross-channel alignment and accelerate implementation effors.

  • We help organizations embrace change

    Shaping innovation methodologies, processes and tools that facilitate knowledge sharing and dissemination.

MORE DETAILS

事例紹介や詳しい説明をご希望の方は、
メールでお問い合わせください。

info@dentsu-frog.com